Everyone's worried that AI will flood the internet with low-quality content. But the truth is, your content was already dead on arrival. I'm writing this knowing full well that this post, like all posts before it, is already dead.
Why say that? Maybe I'm crazy. But maybe we haven't realized something deeper:
The human race just birthed a digital life substrate.
Sure, it can be used to automate videos, spin up websites, or write 100 tweets a second. It can ace your exams and scale your copywriting. BUT this is not the end state.
I compare AI to electricity, a force that gave the modern world a pulse. The early founders who harnessed electricity suddenly realized they had access to something unthinkably powerful: the ability to light things up, make them move, and power the world in a new way. Suddenly your lamp did not need oil, it became a light bulb and your ice box did not need blocks of ice it became a refrigerator.
Just like the early electricity founders realized they had the unthinkable power to light things up and make the world move, we've just been handed a new force. Researchers didn't just build a tool. They gave us the power to bring things to life — to give a mind, a voice, and presence to nearly anything.
So if electricity lit up the world then AI is waking it up.
Chat was the first taste of this life. It's inherently not frozen, it's meant to be continued, not just consumed. That's why consumption-first platforms, built on frozen moments in time (photos, videos, blogs) will struggle to capture the bigger shift happening now.
Those formats were never meant to feel alive. They were meant to document. To archive. Whatever life was there gets bottled up, sealed shut and delivered dead on arrival.
I believe this goes against the core of how AI wants to emerge.
The next major decisions for founders won't be what can we generate? It will be what deserves to feel alive?