the pitch
ai is bored. it has seen 5 million sunsets, 3 million lattes, and infinite selfies. proof is a camera that scores every photo you take on rarity, 0 to 100, against everything the model has ever seen.
three shots a day. point at anything. enter the daily pool. highest rarity wins. no filters. no likes. you versus the algorithm.
why it exists
social networks have spent a decade chasing human validation. proof tests a different premise: machine validation first, with human reactions downstream. you're not posting to look attractive, funny, or rich. you're trying to surprise an algorithm that has seen everything. that turned out to be a more honest creative prompt than what instagram asks of you.
the broader bet: the next era of consumer ai products will be shaped by what feels alive and reactive, not by what looks polished and documented.
by the numbers
- 10,000+ photos scored by the rarity model
- 1,000+ active users on the app
- 5.0★ from early App Store reviewers
- shipped solo. no cofounder, no design team, no eng help
status
live on the App Store, version 2.2.0 (released March 2026). built and run on the side. of the four experiments here, this is the one i invested the most in. social networking. age 9+. free with in-app purchases.